Trading 401(k)s For Goat Cheese

What happens when the Slow Food movement collides with the need to invest differently? Maybe this: A movement called Slow Money, which aims to get people to invest money where their mouth is–and ought to be. It was started by a former venture capitalist, and it’s profiled in today’s Wall Street Journal. Here’s what the paper has to say:

The crux of the movement is persuading investors to put some of their assets into businesses they can see, smell and even taste — to measure growth not by the flashing numbers on a stock ticker, but by the slow ripening of a tomato.

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